Crowdseek is a UK personal transformation platform that helps people turn intention into meaningful progress across five life domains including energy, focus, mindset, relationships, and finances. When founder Alan Jones brought me in, he needed more than someone to run ads. He needed practical support across the commercial and marketing foundations for a pre-revenue startup, from audience strategy to GDPR-aware tracking to conversion-focused landing pages.
The first campaign was a Sleep Pilot: a targeted recruitment drive using sleep as the entry point into Crowdseek's Energy and Physical Health domain to build early proof of concept before a full product launch. Most of the setup had to be created from scratch, and the tracking and consent pieces needed careful handling from the start.
A founder with a strong product and no marketing infrastructure
Crowdseek had a compelling proposition but no clear route to get it in front of the right early audiences. There was no tracking, no landing pages, no audience strategy, no email follow-up and no budget to waste on a campaign without a clear conversion path.
The Sleep Pilot was the first real test of the platform's market fit, so the campaign needed to do more than generate traffic. Sleep was chosen deliberately: a high-frequency pain point that could resonate quickly and demonstrate Crowdseek's core mechanic of sustainable minimum progress. The targeting had to be precise, the consent and data handling careful, and the core journey needed to work together before ad spend went live.
Strategy first, then infrastructure, then activation
My first job was to look beyond the ad account. That meant mapping the journey from cold audience to pilot sign-up and building each component deliberately, with the next step in mind.
I started with audience strategy: identifying who was most likely to respond and why. From there I shaped the creative and messaging approach, built the tracking foundations, and constructed the campaign ready for launch. The decisions were made with compliance, data quality, and conversion in mind.
Joined-up support. Not just the ads.
Three personas. One clear thread.
Rather than targeting broadly, I mapped the specific life contexts where poor sleep was most disruptive and where Crowdseek's sustainable minimum approach was most likely to resonate. Each persona came with distinct creative direction and copy, because the same message does not land the same way across different life stages and pressures.
Set up with compliance in mind from day one
For a pre-launch startup, getting the data layer wrong at the beginning can create compounding problems. I set up and checked the tracking stack before any ads went live so the data coming in from launch day would be cleaner, easier to interpret, and handled with GDPR in mind across the key touchpoints.
Rebecca has developed and implemented our messaging plan, built the landing pages, and the commercial and tracking setup for my Startup Crowdseek.com. Her value add and input to the startup has been great and better than I could get from a marketing agency.Alan Jones Founder and CEO, Crowdseek
Campaign launching imminently. This case study reflects the build phase of the Crowdseek Sleep Pilot. Results and performance data will be added once the campaign is live and there is enough data to report responsibly.
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