Growth Strategy
Work out what is most likely limiting growth before spending time or budget in the wrong place.
- Positioning and offer clarity
- Commercial prioritisation
- Launch and channel planning
Founder to founder growth support
Build, launch and grow the thing that matters.
Amplify Growth helps founders build, launch and improve the things that matter. I bring together product thinking, AI-assisted development, conversion, analytics and acquisition to help you work out what is really holding growth back and what to do next.
Before advising founders, I built and ran my own ecommerce brand. I handled the website, paid ads, product launches, funnels, email, stock, fulfilment, packaging and customer experience myself.
01Product, positioning and launch thinking.
02Websites, funnels, analytics and conversion.
03Paid acquisition when it is the right lever.
About Rebecca
Founder support from someone who knows what it is like to carry the work.
I am not coming at growth from a theoretical agency playbook. Before working with other founders, I built and ran my own ecommerce spirits brand from scratch.
I handled the website, paid ads, product launches, funnels, email, stock, fulfilment, packaging and customer experience myself. That experience shapes how I work now: practical, commercially aware, collaborative, and honest about what I know and where specialist help is the better answer.
BuiltAn ecommerce brand from zero.
OperatedAds, website, stock, fulfilment and customer experience.
AppliedThat founder experience to practical product, funnel and growth work.
How I help
Four ways I can help find and fix what is slowing growth.
This is not a menu of disconnected services. These are the areas I work across with founders so product, website, data and acquisition decisions join up properly.
AI Product Development
Use AI practically to build useful products, tools and prototypes faster, while staying clear about what still needs human judgement.
- AI-assisted MVPs
- Internal tools and workflows
- Rapid prototypes for testing
Conversion & Analytics
Improve the journey, measurement and evidence behind your website, onboarding and funnel so decisions are based on more than instinct.
- Websites and landing pages
- GA4, GTM and funnel tracking
- Testing and UX improvements
Paid Acquisition
Use Meta and Google when the offer, tracking and conversion path are ready enough to give paid traffic a fair chance.
- Campaign strategy
- Creative testing
- Measured growth with commercial context
How I work
I start by looking for where growth is being lost.
Sometimes the problem is traffic. Often it is the product, onboarding, positioning, pricing, tracking or page experience. I work alongside founders to understand the whole picture before we decide what to fix.
Understand the constraint
We look at the business, offer, funnel, product experience and data to understand where momentum may be leaking.
Choose the next practical move
That might be a better landing page, clearer onboarding, a prototype, cleaner analytics or a more focused acquisition plan.
Build and improve
I stay close to the work, help make the thing, measure what changes and keep iterating with the founder.
Recent work
A broader growth partner role, not just one channel.
The work is deliberately hands-on and cross-functional because product, UX, measurement, launch and acquisition usually need to connect before growth gets easier.
AI-assisted SaaS product from concept towards launch
Currently building an AI-assisted SaaS product, working across product, UX, onboarding, privacy, analytics and launch planning.
- Product strategy and UX
- Onboarding, authentication and privacy
- Analytics, security and launch planning
- Paid acquisition and ongoing iteration
Full landing page, messaging and launch funnel for the Sleep Pilot.
Embedded growth support with Crowdseek
Working closely with an early-stage startup to connect messaging, landing pages, tracking and go-to-market foundations.
- Messaging and commercial setup
- Landing pages and conversion path
- Tracking, campaign planning and launch support
- Founder support beyond a standard marketing task list
Who I work with
For founders who want commercial thinking close to the work.
I am useful when you need someone who can move between product, website, analytics and growth without pretending every problem is an ad campaign.
Good fit
- Founder-led businesses building something new or improving what already exists
- Small SaaS, service businesses and early-stage startups
- Ecommerce and product businesses that need someone who understands margins, stock, conversion and customer acquisition
- Teams that need practical support without hiring a full growth team
- Founders who want clear thinking, honest feedback and hands-on execution
Probably not the right fit
- You only want someone to take orders inside an ad account
- You need a large agency team with multiple account layers
- You want big promises before the fundamentals have been checked
- You are not open to fixing the product, offer or funnel if that is where growth is stuck
Proof
Practical experience, backed by hands-on delivery.
The common thread is not a channel. It is practical support from someone who has been close to the commercial reality of building, running and improving a business.
BuiltAn ecommerce spirits brand from scratch.
ManagedPaid ads, email, product launches and conversion under real commercial pressure.
OperatedStock, fulfilment, packaging, margins and customer experience directly.
AppliedThat founder experience to SaaS, service and product-led growth work.
"Rebecca has developed and implemented our messaging plan, built the landing pages, and the commercial and tracking setup for my startup Crowdseek.com. Her value add and input to the startup has been great and better than I could get from a marketing agency."
Alan Jones Founder and CEO, Crowdseek"Rebecca has hands-on experience marketing her own products, so she truly understands the realities of marketing a physical product. Every campaign is approached with a clear focus on what will actually drive results."
Frazer Rhodes Co-Founder, Yoyo Laos Sauce"Having someone who has actually built and run an ecommerce business, who isn't afraid to challenge your thinking, is something I didn't realise I needed until I had it."
Rachel Beck Vigor Vitamins"Her advice is practical, clear and focused on results rather than theory. Even on a modest budget we now have a steady flow of orders coming in every day."
Nigel Pickles Bronte Drinks"Very professional throughout, giving us lots of new ideas and solutions. From initial consultation to final results, communication was excellent. Attention to detail was first class."
Ryan Healey Eldwick InteriorsLet's build something with room to grow.
If you need practical founder-to-founder support across product, conversion, analytics and acquisition, start with a conversation about what is working, what is stuck and what might be worth doing next.